Profit bidding is your biggest leverage to profitable sales growth.
- It will give you control over your marketing budget.
- Your month-end results will be more predictable.
- It will help you make better decisions on the products you push.
- You will generate much healthier returns from your ad spend.
- It will give you the profit needed to reinvest into your business, products, team and advertising.
Why am I only hearing about this now?
Because it’s really quite hard to do. It involves lots of numbers: costs, margins, percentages. It can become overwhelming. Data is usually fragmented all over the place, and most marketing teams don’t have the data they need. It is also very hard to build and maintain a campaign structure that makes full use of this data.
If you implement profit bidding
You have leverage over the entire e-commerce industry. Just think about that: all of your competitors work on approximate margins and average ROAS bids. If you nail this, you have immediate leverage. You position your brand to win in conversational search, you deliver what your company needs and you directly help grow your brand, so more people can enjoy the products you sell.
Our goal is to help you create this leverage, step by step.