A structure that nurtures every product
GROW gives every product its own ad group and its own bid. That is what brings you control and reach: each product is nurtured on its own, bid to the margin it actually has, instead of being held back, or pushed too hard, by an average.
- Maximise reach. Healthy margin products bid as hard as they can afford, so they win more auctions.
- Maximise control. Thin margin products are bid carefully, so they don’t drain your budget.
Profit targets at SKU level
Set one profit target for the account, then set a different target for any individual SKU: a lower target on a hero product you want to push, a higher one on a product you only want to sell at a good margin.
The quick strategy switcher
Change how your whole account bids in one click, from your dashboard or Profit Control:
| Strategy | What it does | Use it when |
|---|---|---|
| Balanced Growth | Bids to your profit target | Most of the time |
| Aggressive Growth | Lowers your profit target to win more sales | You want volume and market share |
| Maximize Profit | Raises your profit target | You want to protect margin |
| Break Even | Sets your profit target to 0% | Launching, or clearing stock |
The switch goes through UpKeep, so you can see every bid it changes before it goes live.
Sales and price changes
- Use sale prices for bid calculations. While a sale price is active in your feed, bids are calculated from the sale price, and go back to full price when the sale ends.
- Auto-update bids on price sync. When a price changes in your product sync, the bids for those products are recalculated.
- Sale impact. Compare traffic, sales and ROI before and during a sale, so you can see what the discount actually did.