Profit Bidding – The Complete Guide | GROW
Profit Bidding – The Complete Guide
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Profit Bidding – The Complete Guide

A step by step guide to profit bidding, what it is, why you need it and how to implement it.

Learn how to create the leverage you need to grow sales, profitably:

  • Optimize to profit
  • Reduce wasted ad spend
  • Automate your sales growth
Start the guide

26 short lessons · about 40 minutes in total

Based on the GROW MethodologyTM, over £1.2 billion in incremental revenue generated for e-commerce brands since 2010.

What is inside

  1. Start here

    Welcome

    1. Foreword2 min

  2. Section 1

    Introduction

    1. What is profit bidding1 min
    2. Why use profit bidding1 min
    3. How profit bidding will help you1 min

  3. Section 2

    Cost tracking

    1. Cost tracking1 min
    2. Payment and shipping fees1 min
    3. Returns and restocking2 min
    4. Import duties, customer service and other fees1 min
    5. Putting your costs together2 min

  4. Section 3

    Calculating your true margins

    1. Calculating your true margins2 min
    2. Account for lifetime value1 min
    3. Example margin calculation2 min

  5. Section 4

    Calculating your ROAS

    1. Calculating your ROAS bid1 min
    2. Setting your profit target2 min

  6. Section 5

    Campaign automation

    1. Campaign structure2 min
    2. Campaign types2 min
    3. Benefits of automation1 min

  7. Section 6

    Upkeep automation

    1. Upkeep automation2 min

  8. Section 7

    Summary

    1. Summary1 min

  9. Section 8

    The GROW Platform

    1. The GROW Platform2 min
    2. GROW vs competitors1 min
    3. GROW extras1 min
    4. GROW Control2 min
    5. Tracking accuracy, VAT and shipping2 min
    6. Launching without full cost data1 min

  10. Section 9

    Core principles

    1. Core principles3 min