A bid for every product means hundreds, sometimes thousands, of ad groups. Built by hand it takes weeks. Automated, it takes minutes, and it stays right.
- Speed. Build a campaign structure for your whole catalogue in minutes, not weeks.
- Efficiency. No spreadsheets, no copy and paste, and no ad groups missed or duplicated.
- Fast go to market. New products start advertising with their own bid as soon as they are in your feed.
- A granular structure, quickly. Every product gets its own ad group and its own ROAS bid, at any catalogue size.
- Accuracy. Bids come straight from your costs, so there is no room for a typo to overspend.
GROW solution
GROW builds this structure for you.
- Connect and syncThe Setup Assistant connects Google Ads and Merchant Center and syncs your products down.
- Check your accountThe Campaign Assistant checks your account is ready, including your Merchant Center link and your purchase conversion tracking.
- Recommend a structureWith 16 or more conversions with value in the last 30 days, it recommends single product ad groups plus margin group Performance Max campaigns. With fewer, it starts you on margin groups.
- Segment for youIt picks the best way to split your catalogue, by brand, product type or Google category, so every campaign has enough products and nothing is left out.
- You review, then publishCampaigns are created as drafts for you to check before anything goes live.
