There is no doubt other people also build businesses on the same core principle, bidding for profit. But GROW is the only platform that automates all of the complexity: cost tracking, bid calculation, campaign automation and automated updates.
We provide everything you need to automate the entire end to end process.
How most other tools work
Most tools simply allow you to track your costs and calculate your profit margin. Then:
- They change your tracking. You install their tracking pixel so it can feed profit, instead of revenue, into your ad platforms as the conversion value.
- They still need manual control. You apply labels to your products, for example, and manage the campaigns yourself.
- They rely on a big switch. Your ROAS bids move from revenue to profit margin overnight. That is a potentially disruptive transition, and Google’s bidding has to learn again from scratch.
- The risk is higher. If the bids aren’t calculated correctly, you find out after the money is spent.
- Products without costs get in the way. They need to be moved into a different campaign, so they don’t confuse the bidding signals.
How GROW works
- Less disruptive. Your conversion tracking stays exactly as it is. Google keeps learning from the same revenue data, and GROW calculates the ROAS bid that makes that revenue profitable.
- Fully automated. Costs, margins, bids, campaign structure and updates, end to end.
- No change to tracking. We think it is risky to rely on tracking, especially third party tracking systems, given the changes in privacy laws. When tracking misses sales, GROW adjusts your bids for it instead.
- Gradual, not overnight. Bid changes go through UpKeep, where you can see them, approve them and roll them out step by step.