Profit bidding tells you what to bid. Sales intelligence tells you what happened, and what to do next. GROW gives your team both, in one place.
Change tracking
Every change across your account in one timeline: the bid, cost and campaign changes made in GROW, plus your Google Ads change history. Click any change to compare performance before and after it, so you know what actually worked.
Insights and reporting
Revenue, spend, sales and ROAS at a glance, with trends, top sellers and dashboards for your CEO, CMO and CFO, and breakdowns by device, hour, day and location.
CAC reports
See what it costs you to acquire a customer, compared with the CAC your margins can actually afford.
Product performance reports
Every product’s actual ROAS against its breakeven and target ROAS, its profit or loss, and how confident the data is. Spot the products losing money, and the ones that could afford to bid harder.
Segment performance reports
The same view rolled up by brand, category, product type or custom label, so you can see which parts of your catalogue drive profit.
Take bid action directly from these reports
You don’t need to leave the report to act on it. Select the products and update their profit targets, or apply a ROAS offset, and the changes go through UpKeep like any other bid change.
Pricing suggestions
See your profit per sale at your current price, at 5%, 10% and 15% off, and at the price where you would break even. Before you plan a sale, you know exactly how far you can drop the price and still make money.
