Campaign Automation
Search campaigns built from a few seed keywords — researched, grouped, written and launched for you.
Grow Your LeadsBeta
Build Better Google Ads Lead Funnels
We automate better lead funnels that deliver quality leads — matched to real demand — with complete control of your target cost per lead.
Real demand, not guessworkBid to your target CPLOptimised daily
Core Features
Everything you need to build better lead funnels — in one platform.
emergency plumber✓ match
plumbing jobs✗ off-topic
boiler repair near me✓ match
Keyword Match
Every keyword is AI-checked against your landing page content and URL — so you only bid on searches you can actually serve.
6 themes grouped
Auto Theme
Keywords auto-grouped into tight, single-intent ad groups — the structure Google's bidding needs to perform.
CPL £18 · held
Bidder
Bids calibrated to your target cost per lead from your account's own data — you set the number, the engine holds it.
High demand8,100/mo
Mid demand2,900/mo
Long tail640/mo
Demand Tiers
Keywords tiered by real search demand and CPC — budget flows to the tiers that bring leads, not noise.
Quality Control
Search terms mined daily, negatives added, and won/lost deals fed back — so your lead quality keeps climbing.
Growth Stages
Every campaign climbs a 7-stage ladder — each stage earned by data, from launch to your top performers.
End-to-End Solution
From keyword research to daily optimisation and reporting — one platform runs your whole lead funnel.
Why GROW
We make it simple to run more profitable lead generation.
Our engine connects real search demand with tightly-built Search campaigns — bid to the exact cost per lead you can afford.
Live demand · your market
emergency plumber8,100/mo
boiler repair2,900/mo
burst pipe repair1,600/mo
Keywords planned240
Auto Planner
Every keyword pulled from live search volumes and real CPCs for your market — grouped into a ready-to-launch plan, not a guess.
£25target CPL
Set Your CPA
Tell us the cost per lead you can afford. Every bid is back-solved from your target — and the engine holds it as the auction moves.
£1.42
£0.86
£2.10
£0.54
£3.25
£1.08
Build Granular Campaigns
Structured keyword by keyword into tight, single-intent ad groups — so Google's smart bidding works with precision, not averages.
All from one simple workspace.
The costly mistake most advertisers make
Broad keywords, loose match types and a single blended target quietly bleed budget on searches that never convert — often only surfacing when the leads don't. We solve that.
How It Works
Our team can handle the setup for you.
Set your target CPL
Tell us the cost per lead you can afford to pay.
We plan from real demand
Keywords researched, grouped, written and budgeted for you.
Launch & optimise
Live in a click — then optimised every single day.
G1 leadgen engine
Auto Planner
Bidder
GROW
AI Engine
Quality Control
Growth Stages
Keyword Match
Feedback Engine
emergency plumber
£14 CPLboiler repair
£19 CPL24hr locksmith
£22 CPLman and van
£11 CPLroof repair
£28 CPLTurn weeks of keyword research, campaign building and daily optimisation into minutes — so your team can focus on closing the leads we send you.
Lower cost per lead
Wasted clicks become negative keywords before they add up — so your budget flows only to the searches that actually convert.
Better-quality leads
Won and lost deals feed back into the engine, teaching it which searches deserve higher bids — and which to hold back.
Real demand, not guesswork
Every campaign is built from live search volumes and real CPCs pulled for your market — never blended averages.
Full cost control
You set the target cost per lead; the engine holds it — and projects your budget and leads before you spend a penny.
Time freedom
Research, building and daily optimisation handled for you — weeks of work, done without scaling your headcount.
Maximise Your Returns
(Our Number 1 Focus)
We build campaigns differently. Every keyword is researched against real search demand, grouped into tight themes, and bid to your target cost per lead — so your budget goes to leads that convert.
Real demand, not guessworkKeyword plans built from live search volumes and real CPCs — pulled for your market, not averages.
Bid to your cost per leadBids calibrated to your account's own data — you set the target, the engine holds it.
Budgets projected before you spendSee projected clicks, leads and cost per lead before a penny leaves your account.
Keyword plan · Emergency plumberlive demand
emergency plumber near me8,100/mo
24 hour plumber4,400/mo
boiler repair urgent2,900/mo
burst pipe repair1,600/mo
Automated Management
Quality that never drops.
Your funnels are worked on every day — bids, budgets, negatives and search terms — without you lifting a finger.
Today, on your accounttoday · automatic
02:10Bids recalculated to hold your CPL
08:4014 negatives added from search terms
12:15Budget shifted to converting ad groups
17:30New keywords tested from proven terms
21:58Daily summary sent to your inbox
Focus on what matters. Spend your time serving customers — GROW handles the daily work behind your lead funnels.
The 7-Stage Growth Plan
Every campaign climbs the same proven ladder — each stage earned by data, never by time.
Launch & learn
Live & gathering data
Winning searches
Proven terms get a home
Wider reach
Close variations added
Broader + audiences
Broad match, best audiences
Time-of-day boosters
Push in cheap-lead hours
Region tuning
Focus the cheaper regions
Top performers
Premium bids for the best