We work with a diverse set of agencies globally, from branding to ROI agencies.
We offer managed services and setups to help your staff implement
We do competitor and market analysis to help you win clients
We produce detailed audits & performance reports to help your managers
Designed to help you win new business. Cost effective, comprehensive data intelligence package to report on new and existing clients. White label, comprehensive, 20+ page document designed to cover all the key areas for growth, cutting wasting spend. Our reports include:
Click changes and analysis
CPA/CPL performance
Device based performance
Market share performance
Performance based on budget and rank
Average position and CTR performance
Ad split testing / Ad performance
Location based performance
Full AdWords account set up. Everything you need to launch online, successfully, including all tracking and analytics setup. 5 tightly themed campaigns included. Keyword research included. No strict limit on keywords loaded. 3 ads included per keyword. All targeting settings for device and location included.
Search Campaigns
Display Campaigns
Shopping Campaigns
Shopping Feed Creation
Shopping Feed Optimisation (Product SEO)
Keyword Expansion
Lead-Gen
Increase Visits
Boost Conversions
Increase profits
Help search engines index your products for more relevant search queries.
Reduce bounce rate, give your users something compelling to read.
Give your users the facts, to help them make more informed purchases.
For organic searches, stand out from the sea of auto generated descriptions with carefully crafted, hand written and unique content for your products.
Bring in more relevant clicks, for lower CPC's, with improved product titles & descriptions.
Trigger more relevant search terms with keyword variations and product specifics.
Our human keyword research says more than any autogenerated content.
For Google Shopping product listings, stand out from the sea of auto generated descriptions with carefully crafted, hand written and unique content for your products.
We don’t want to be a typical digital marketing agency. We are growth experts. Our background is in running, optimising and managing our own advertising accounts and web sites. We know what it takes to turn a profit on every advertising penny spent. We have a distinguished background in running very large scale PPC accounts and optimising funnels to generate the maximum amount of profit.
We are not just PPC specialists, we are data, CRO and strategic specialists too. Our goal is to think outside the box, to spot opportunities and take them as fast as possible. We are so confident in our ability to deliver we offer performance based consulting fees for adwords management.
Display is our hidden gem, it is notoriously difficult to crack. There are millions of sites out there that can display your banners and it is our job to find them. We produce a profile, a set of hyper targeted campaigns and a strategy that cuts through all the waste and gets you results. We are proud of our display methodologies, which we have refined and tuned to give us an advantage over other agencies. Our goals are to still drive results for you and display is our hidden opportunity.
Since 2004. We have worked in virtually markets and sectors available and we have a very developed understanding of the strategies required for each sector.
Of course, with our management programs we handle everything, optimisations, refinement and reporting.
We operate in over 6 countries worldwide now.
Get in touch to discuss your requirements and we can send out a free performance review and growth proposal.
In some cases we do charge a setup fee. This is to cover the work of optimising a new account. We will include and itemise exactly what is carried out and the cost for this in any proposal we send to you.
We offer flexible contracts to all our customers. Typically, we offer a 30 day rolling contract, however, we do recommend a commitment of 3 months minimum. This allows us to fully implement and refine the results.
Our focus is growth, so we do offer performance based pricing; our fees are dependant on growth. We grow with you and we are incentivised to grow your account too. We do have baseline management prices. Please get in touch to discuss pricing. *** Min pricing is based on the number of campaigns and products / services you want us to manage. ***
Yes, we are working with agencies in 6 countries already. We are setup to compliment your workflow, bid management software and methodologies. We write premium ad content for your client accounts working directly with the agency to accomplish this. Our account setup service is managed from within your MCC so it is all under your brand.
Get in touch and we can see how we can help.
Josh
Co-Founder, LinkedIn
Ben
Co-Founder, LinkedIn
Mendy Perlman
Co-Founder and COO of DealTrend LLC
Joe Davies
Co-Founder at FatJoe
We manage the online marketing for a large US Daily Deals site. Our experience in the UK and North American market started with 6 years of optimised Google Search Ads campaigns, in the retail sector, to use as a baseline. With conversion rates to sale of 4% and a ROAS of 125% average, our three retail clients were happy with our performance. Daily clicks ranged between 50,000 and 70,000.
To expand our opportunity in retail we introduced a new channel via Google Shopping to grow customer acquisition and sales.
Both Ben and I have been working in online retail sales and ecommerce for over 10 years now. We’ve seen a few things change over the years, but there has been one recurring problem faced by ecommerce stores and affiliates alike.
“How on Earth do we successfully market a huge product database?” is a question that is constantly running through the minds of even the most experienced marketers and business owners.
When thinking, in terms of Google (that’s our bag really), it can be tough. If it’s organic traffic you’re looking for, that is a huge initial outlay on content and a natural link building strategy. Think… If you’re selling products sold by other retailers, you’re going to need unique content on those products. If you are a reseller, dropshipper or an affiliate; you’re going to be working with generic product descriptions and specifications that have been distributed to all resellers. Unique content is seriously resource intensive, but we’d suggest working on this over time. It’s not something you’re going to get off the ground fast.
Moving on to Adwords (search text ads) we face a different problem. We find it is always the same! Simply put, it’s very tough to create genuine search terms using a product catalogue. Product titles are often long and over descriptive (containing manufacturer name, part number and other unique identifiers), making it difficult to know what to strip out and what to include. It’s also difficult to understand the users intent. When a user is in the market for a particular product, are they going to be searching for specific product titles? Probably not, it’s going to be a broader, more generic search.
We were fortunate enough to qualify for an ‘Accelerated Growth Team Account Manager’ (due to our account spend and activity), allowing us access to new Beta programs. The most notable beta, was the acceptance of aggregators and affiliates into Google Shopping. We were given the opportunity to load a subset of our product database (300k products) to a Google Merchant account and allowed to market them, using Google Shopping.
We began by analysing historic sales reports, from the likes of Amazon, Walmart, eBay and Sears - pulling out historic top sellers and seasonal products. We focused on products that had high search volume along with high commision. Due to the fact we were representing an affiliate (very low margins 3-5%) and competing with retailers with much higher margins (20 - 60%) we knew we had to be smart.
By segmenting product groups, by RPC (Revenue per clickout), we could easily track which product categories were performing well. We simply needed to ensure that our cost/conversion was less than our RPC and we were in profit. On a more granular level, we were constantly running product reports and search term reports, ensuring any poor performing search terms or products were removed.
User acquisition was 60% lower for Google Shopping vs Search Campaigns
Return on Ad Spend (ROAS) peaked at 200%, a huge increase over Search Ads at 125% average.
An Average ROAS settled out around 155% within 7 days of optimisation with more room for improvement
Conversion rate from Shopping campaigns was 3x higher than that of Search Campaigns
** Disclaimer: All results shown in this case study are specific to the work we did for DealTrend LLC. Results vary from client to client and cannot be guaranteed.
Google Shopping set up takes away the pain of product related keyword targeting and expansion. The result is the ability to generate quality sales and engaged users in a much shorter time span. CPC’s can be slightly higher, especially if the focus is on traffic, however the 3x increase in conversion to sale easily offsets the increased CPC’s The user data captured allows you to build segmented audiences with shopping / purchase intent much quicker resulting in a lower overall acquisition cost.
ROAS is a simple calculation of total revenue / total cost. It is important to note ROAS was calculated on paid search sales only. Additional benefits for the three retail sites we worked with are acquiring users for future re-engagement campaigns such as re-marketing, email marketing and direct users.
From the Google Shopping results it is clear that Google Shopping in the retail space is
Much easier to set up initially (when you consider product and keyword matching being a common problem for traditional search) Product catalogs are easier to manage Catalogs are more logical and has a variety of extendable data allow for better optimisation Removes the need to find relevant, shopping intent keywords Removes the need to expand keywords that work Reduces wasted spend using real data to find good keywords and to optimise Users engage with shopping blocks on google properties with the intent to buy Google Shopping blocks are set to expand over third party search providers and potentially the display network.