GROW is an automation and AI platform for e-commerce brands. Our automation tools help you maximize the profit on every sale by automating your Google Shopping campaigns and their ongoing maintenance.

• Automate your exact product costs (COGS+)
• Plug costs seamlessly into campaigns
• Power your sale generation profitably
• Automate your Google Shopping campaigns
• Automate the upkeep and optimization
• Maximize profit on every single sale

E-commerce brands who want to:

• Grow sales
• Increase profitability
• Reduce customer acquisition costs
• Get a better handle on their profit and loss
• Account for every cost
• Get better sales intelligence
• Get assistance setting prices (with profit per sale feedback)
• Tools to see the actual performance (conversion rate, impressions, traffic) and margin impact of sale pricing
• Increase productivity
• Recoup time from complex ad management to spend on branding, better customer communications and personalisation

Our automated solutions power ad campaigns for:

• Large global enterprise brands to smaller independent brands
• Our platform automates everything you need to generate and scale sales profitably through Google Ads for your e-commerce brand
• This is not another ads management tool
• You do not need to understand Google Ads to use our platform
• We can handle everything for you
• Our infrastructure scales with you

20+ years of experience in e-commerce and Google Ads. We have worked with some of the largest e-commerce brands in the world including Amazon, eBay, Argos, Walmart, Sears, John Lewis, Dunelm, and many more.

GROW is not just another ads management tool. We have built the world's simplest yet most sophisticated product costs (COGS+) and margin management tool.

• The biggest cost to retailers is customer acquisition
• Most retailers fail to correctly calculate their COGS and customer acquisition cost (CAC)
• Our tool automates your COGS and CAC calculations
• We seamlessly integrate this margin data into hyper-targeted product-level campaigns
• Each product gets the precise bid target to maximize profit
• You set your profit target, our workers automate the creation and management
• AI Workers constantly monitor, adjust, and optimize your bidding structure

One simple upload of costs. One simple move of the profit slider to completely reconfigure your entire campaign portfolio.

• Complete control of your advertising costs
• Maximize your profit on every sale
• Eliminate wasted ad spend
• Build your MarginStack by accounting for every single cost for each product
• As simple as uploading a spreadsheet
• Our workers automatically build hyper-targeted campaigns
• Roll out a bid target customized for every single product in your catalog

One simple upload of costs. One simple move of the profit slider to completely reconfigure your entire campaign portfolio.

Getting started is simple:

• Connect your Google Ads and Merchant Center accounts
• Log in with your Google account (same user for both accounts)
• Use our setup assistant to connect your accounts and sync your products
• Upload your product costs in one click
• Set your ideal profit target (e.g., 10% on every sale)

Then our automation takes over:

• Our workers calculate the exact bid target for each product to maximize profit
• Use our campaign builder to deploy industry-leading campaigns
• Each product gets the precise bid target to maximize profit
• Workers constantly monitor, adjust, and optimize the bidding structure
• Workers automatically add new products to campaigns
• Intelligent workers block any bid or product changes without your approval

Stay in control with world-class sales intelligence:

• Report on your actual sales and margin performance
• React to products below target with a simple profit slider
• Instantly change the profit target for all products with one slider control
• Change targeting in one click: balanced, maximize profit, or aggressive growth

We specialize and actively work with brands who have over 100,000 products.

Brands with a large number of SKUs, a diverse range of products, and varying margins typically see the biggest uplift in sales performance and profitability.

Large catalogs are often difficult to manage, especially from a profitability point of view. This is where automation can really make a difference.

• Our workers will automate granular, bid-for-profit targeting at the product level across huge catalogs
• Deploy campaigns quickly, with consistency and absolute accuracy
• Managing a diverse set of products with absolute cost precision can result in significant uplift in profitability, control and sales growth

For larger teams, with several people trying to manage the upkeep and maintenance of large ad accounts, the entire process can be automated — freeing up time to spend on branding, audience profiling and personalisation.

Over the last 10 years, we have worked with hundreds of retailers, and the vast majority have been held back by cost mismanagement and product grouping.

The Problem with Traditional Approaches:

Most retailers look at their wholesale cost (buying price) and use this to calculate a rough bid target (Target ROAS). As ad competition increases and growth accelerates, this averaged reactive bid target fails to account for all costs associated with the product.

Costs such as returns rate, restocking fees, import duties, shipping subsidies, customer service fees, and more are not being accounted for.

Our Solution:

Our platform automates the cost management and bidding for each product in your catalog. Account for absolutely every single cost at the product level.

Retailers often fail to account for simple costs that can wipe out profit with significant consequences — often only noticed when management accounts are completed at month or quarter end.

The Grouping Problem:

The second biggest cause of wasted ad spend is grouping products into single campaigns with a single bid target. While logical, grouping means you use an averaged bid, usually reactive to performance reviews at month end, before the loss has already been made.

These losses are compounded when coupled with incorrect cost management. Bids are often set reactively to both issues and usually overcompensate for thin margins, significantly holding back growth.

Over the years, we have refined our response to solving both problems, with significant and sustainable results, by automating the entire process with solid unit economics and granular campaign control.

Minimal effort required from you:

• Connect your accounts to the platform and upload your product costs
• We can assist you with the cost upload and handle the entire process for you
• Our workers run your campaigns on autopilot 24/7

Simple controls give you full power:

• Control your entire profitability with one single profit slider
• Seamlessly switch between ROI strategies in one click
• Move from maximize profit, to balanced growth, to aggressive growth

Want to do it yourself?

• You can run the entire campaign setup yourself if you wish
• Our setup assistant and campaign assistant help you deploy complex campaigns in 4 simple steps
• You don't need to know anything about Google Ads or campaign setup — our workers do all the work for you

The platform pays for itself.

• We charge a small fee per sale that scales down as your sales volume increases
• The fee is always less than a typical payment processing fee (e.g., Stripe/PayPal)
• Typically around 1.5% (with fees as low as 0.25%, as sales grow)
• Monthly fee of around £350 / $450 per month (sign up to get the exact price)

Fair and transparent:

• We don't charge any usage fees until you generate enough revenue to cover the monthly cost
• Monthly cost covers storage costs, AI compute costs, and our expert support team
• Our usage fee can be added to your MarginStack — we adjust the ROAS to ensure it covers our fee

Our fees are designed to be fair, transparent, and scale with you. Our automation will even account for fees by adjusting the ROAS bid to cover the fee.

Our service is fully managed as standard, offering unbeatable campaign and margin performance. All for around 30% to 40% cheaper than a typical agency fee.

• Just a 30-day rolling contract
• No lengthy commitments
• Cancel anytime with 30 days notice

Our fees scale down for enterprise:

• Fees scale to as low as 0.25% per sale
• Fees are fair and transparent
• We understand when enterprise brands scale for market share, margins shrink — so do our fees

For large catalogs over 25,000+ SKUs:

• Due to storage and AI compute costs, we charge a small fee per SKU (over 25,000)
• Approximately 1.3p / 1.5¢ per SKU, scaling down to 0.5p / 0.6¢ per SKU
• Log in to get the exact price for your catalog size

Dedicated compute clusters:

• Enterprises can opt to rent their own compute clusters (fully managed by us)
• As standard, all users share compute — changes still push within 30 mins to an hour typically
• Dedicated clusters provide immediate deployment and UpKeep management
• Dedicated clusters have a one-time setup fee and a fixed monthly fee dependent on your cluster size. The setup fee is simply the monthly fee charged in advance on month 1

Contact us to discuss dedicated compute cluster options.

• A Google Ads and Merchant Center account
• Connect both accounts to the platform using the same Google account
• A working website
• Some product costs to upload

We can help you with the setup and can also manage the entire process for you.

That's totally fine.

• GROW Campaigns are built alongside your existing campaigns
• We typically run these campaigns side by side for a brief period (around 10-14 days)
• We assess the performance and wait for around 30 conversions ideally
• At this point, we can switch most of the traffic over to our granular campaign structure for maximum profitability

Yes, we do.

• After you log in to our platform, we provide an automated, guided demo
• The demo shows you around the platform and how it works
• Some processes are shortened for the purpose of time and speed
• You don't need to know anything about Google Ads or campaign setup — our workers do all the work for you

You always stay in control.

• While we have fully automated UpKeep (such as adding new products to campaigns), we have safety thresholds and approval systems to keep you in control
• If we detect an unusual bid change or excessive change in the catalog, we will always block and require your approval
• Our system can also be configured so you are required to approve all changes, even if safety thresholds are not exceeded

Your data is safe:

• We do not read or share any customer data
• We only deal with products and ad data

Our platform environment is hosted on Amazon Web Services (AWS), a SOC2 certified environment.

We do not store or transport any customer data or customer identifying information on our platform or any third-party environment.

For the latest up-to-date information on how we handle your data, please review our privacy policy.