Audience profiling
Ad spend on display can easily run away from even the best Adwords managers if your targeting isn’t kept under control. Our Display management always starts with carefully selected and controlled audience targeting. We will:
Research your customer behaviour Find out your customer interests Find sites they like to read Understrand the messaging they engage with Produce a funnel strategy See where your competitors are advertising Build hyper tuned audience segments Look at past customer profile data Understand buying cycles
Hyper Targeting
To get the most from Display management we will build and roll out hyper targeted display campaigns. These are designed to start small and hyper targeted to customers who are likely to be interested in your product or service. These campaigns will include:
People who are in-market for your product or service People who have an affinity to your brand People who have an affinity to interest related to your product or service Custom targeting for people interested in your competitors The correct bid strategy to exclude poor placements Comprehensive list of negative keywords / placements to exclude irrelevant traffic Specific content targeting and exclusions to minimise wasted spend Engaging and customised ad copy