E-commerce is changing: how brands adapt

E-commerce is changing

73% of all online purchases start with a Google search
Google spaces are seeing the biggest change in 20 years (AI overviews & conversational search)
We predict within 12–24 months, conversational search will be the fastest growing channel your users adopt to make purchases online

These users will be more engaged through multi-touch, AI assisted conversations.

Getting your products in-front of the right buyers will require total clarity on what you can afford to bid.

CPC’s are rising and the retailers setup to bid with precision will win the sale.

Adapting to change

Your goal is to build campaigns that can position your brand for conversational e-commerce, AI overviews and the evolving shopping carousel formats. Cost pressure (CPCs) will increase, you need a strategy to deal with this.

Your current options

Prioritise what sells

Conversion volume accelerates growth
Low friction for users
Promotes hero products
Can lead to good LTV
You erode margins
Sometimes a limited supply
Interruptions in revenue for hero products

Keep refining based on results

Incremental gains
Enriches learning
Helps teams make better decisions on what to promote
Takes time to gather data
Reactive approach rather than proactive

Utilise CSS partners

Increase reach
Gives users more chances to see your brand
Can dilute sales
Hard to track via multiple channels
For some CSS you give away commission

In a perfect world e-commerce brands wouldn’t have to make compromises on the solutions they choose to help them adapt to the changes in online shopping behaviour

The perfect solution would give brands complete clarity on their marketing spend & results.

Fully costed advertising
That gives you a clear view on profitability
So you can confidently commit to gaining market share in the Google spaces users are using to buy the products you sell

Meet GROW AI

We build GROW AI agents for e-commerce brands.

Our agents are trained to automate all of the cost, margin, bid & profit tracking you need to maximize your returns, reinvest those better returns into growing revenue and be better positioned for the transition into conversational search.

Your biggest leverage to profitable growth

The single biggest impact to your ROI and your growth are the untracked costs. (Returns rate, payment processing fees, shipping subsidies, import duties, customer service fees & more)

Virtually no brand tracks these costs and they really matter!

GROW AI tracks every single product cost
On every single product
Automatically
We know your exact margins

This means we can generate better returns on your advertising and reinvest that extra margin into growing sales sustainably.

Position your brand for the future, today

GROW AI gives you the clarity and confidence to grow revenue with sustainable methods and improve profitability.

Our AI agents and cloud connected workspace automate all of the complex analytical work and bid calculations for you, seamlessly
Agents work 24/7 to deliver fully costed ads with predictable outcomes
We help position your brand for market share and growth today
Setting you up for the transition into conversational e-commerce

If this sounds interesting, see how it can work for you.

Our technology works for in-house teams & agencies

(If you are a growing brand, we can even run it for you).

We are not an agency looking to manage your Google Ads accounts — We provide the agentic workforce you need to:

Automate for growth
Using fully costed campaigns
That help give you clarity on what sells & your true margins
Automations that increase productivity for teams
Agents that work 24/7 on vital analytical work
So your team can focus on high value strategy

We build agents that focus purely on performance and moving your brand forward.

We are proud of our results

We do what others don’t — we offer a full 360 loop of automation to give you fully tracked cost, margin and bid management as well as the fastest GTM for campaigns that are structurally built to maximize SKU reach.

GROW compared with ProfitMetrics, Bidnamic and Omniconvert
GROW vs	GROW	ProfitMetrics	Bidnamic	Omniconvert
Tracks every product cost, automatically
True margin per SKU — returns, duties, fees, LTV
Calculates the exact bid from each product’s own margin
One SKU, one group, one bid — built at scale
Bids written to Google Ads automatically
Feed titles, attributes and disapprovals fixed
Runs 24/7 with no human in the loop
Self-serve, no contract, performance pricing

Yes Partly Not documented publiclyCompiled from each vendor’s own public pages, September 2026.

Next Steps

If you see value in using an agentic workforce to run complex analytical calculations automatically for you, which generate better returns, to reinvest in growth & help you position for the future in AI search.

See our prices