Finding success with Facebook advertising
Facebook is one of the most popular social media platforms in the world, with more than 1.6 billion users. People like to spend a lot of time on it, whether all at once or periodically throughout the day. This means there are billions and billions of eyes constantly scrolling through posts, videos, photos, status updates and advertisements.
When it comes to advertising, there is no company in the world that has more information about its users than Facebook. It includes much more than just your age, gender.
We identify Audiences
First we need to know as much as we can about your current users so we can identify existing demographics. This information helps with exploring new potential audience opportunities.
Create a number of audience groups to promote to based on a variety of factors.
FIGURE OUT THE RIGHT APPROACH
After identifying your audience, we will figure out how to most effectively communicate with them. What do they respond to and why? We can leverage from current PPC campaign data.
Create numerous campaigns with highly engaging text and imagery
We will place a Facebook event pixel on the final stage of the qualifying form in order to measure ad/lead success.
Testing, Optimising and Scaling
We will test our ad campaigns to the audiences mentioned above, and then take a more granular approach by testing device types, and ad location (there can be a huge difference in cpc).
If we find that one advertisement did better than others we turn off the others to give the better performing ads more exposure .
That ad can be repackaged with a few modifications to look new again, and thus attract just as much attention as the first time.
The campaigns will be promoted via the Reliance Advisory Facebook page, this will subsequently encourage growth of the Facebook page in the forms of Likes, which contributes towards brand awareness. It also allows us to target the users who have engaged in the page and use that data to find ‘lookalike’ users.
REPORTING AND MONITORING
We will measure analytics data such as advertising metrics, cpcs, cpls.
We will compile reports and present them to Reliance Advisory on a monthly basis.
Facebook marketing campaigns are an ongoing process. We respond to what works and move on fast from what doesn’t work. Therefore, we anticipate at minimum of two months from the start to the date your campaign is launched.