Manufacturing and Industry – B2B Lead Generation

Key Challenge

From January 2019 to August 2022, EU Automation aimed to significantly boost inbound enquiries, scaling from 1,190 leads in January 2019 to an impressive 13,623 leads in June 2022.

Strategic Approach

To achieve this remarkable growth, we employed a multifaceted strategy focusing on targeted tactics and continuous optimization.

1. Comprehensive Scaling (Jan 2019 – June 2022):

• Leveraged diversified marketing channels to increase brand visibility.
• Deployed targeted campaigns to reach a wider audience.
• Applied data-driven insights for enhanced audience targeting.
• Utilized engaging content and visuals to capture audience attention.

Results

• Successfully reduced leads while maintaining revenue.
• Achieved a significant increase in ROI.

Efficiency Improvements

In the period from January 2022 to June 2023, EU Automation not only streamlined its inbound enquiries but also enhanced efficiency.

3. Enhanced ROAS and Revenue Optimization (Jan 2022 – June 2023):

• In January 2022, achieved an ROAS of 5x, which steadily rose to an average of 8x.
• Demonstrated outstanding performance with 13,000 leads generating £1.5 million in revenue in June 2022.
• Sustained efficiency with 9,000 leads yielding £1.5 million in revenue in January 2023.

Conclusion

EU Automation’s journey from scaling inbound enquiries to optimizing efficiency showcases a strategic and data-driven approach. The ability to adapt to resource constraints, focus on high-value leads, and consistently improve ROAS has not only sustained growth but propelled the company to new heights in the competitive landscape of automation part suppliers.