About GROW AI — AI-powered tools for teams & agencies to grow

We build AI-powered tools / for teams & agencies to grow.

GROW is a team of experts (with over 20 years’ industry experience) & AI agents that run your Google Shopping campaigns with unbeatable results — powered and backed by our GROW MethodologyTM, built into our simple-to-use, cloud-connected workspace.

20+years running Google Ads
31+countries our customers sell in
£1.2bnincremental revenue delivered

GROW AI

We build and deploy production-grade AI systems — safe, smarter AI, trained to deliver profitable sales growth for Google Shopping advertisers.

£1.2bnincremental revenue delivered
31+countries
20 yrsrefining the methodology

We enable brands to leverage their own agentic workforce — one that will fundamentally rewrite how value and sales growth is created for e-commerce brands advertising in Google Shopping.

Our agents focus on the repetitive, analytical work essential for consistent, predictable sales growth — allowing your expert workforce to focus on high-value strategy & multi-touch marketing, so you are positioned ahead of your competitors for the transition into conversational e-commerce.

Our agents are trained on the unique GROW MethodologyTM — tried, tested and refined over 20 years in the e-commerce industry. We created one simple agentic workspace for teams or agencies to harness the power of our methodology & technology — where each SKU is nurtured.

Meet your agentic workspace

Agents & automations that grow sales, protect margins and save time — one workspace for brands, teams and agencies.

01 · Product Agent

Every SKU, fully costed

Imports 15+ costs per product — COGS, shipping, fees, returns, duties, LTV — and keeps them current as prices change, so every client account runs on true profit, not blended ROAS.

  • 15+ costs tracked per SKU
  • Updated automatically from sheets, CSV or the store
  • True margin visible on every product, every day

02 · Profit Control

Set the profit you want to keep

One slider per client. Move the profit target and every bid in the account is back-solved from real costs, recalculated and synced to Google Ads in under a minute.

  • Profit target, not a blended ROAS
  • Thousands of bids recalculated at once
  • No approvals needed for routine changes

03 · Cost Tracking · MarginStack™

CFO-grade product economics

Every cost line behind a sale, added up per product — the foundation for bids that protect margin. Your clients see exactly what each sale is worth.

  • Sale price to profit per sale, line by line
  • Post-sale revenue and LTV added back
  • The same ledger on every client account

04 · Campaign Agent

One SKU, one group, one bid

Campaigns built so every nurtured product has its own group and its own bid — at any catalogue size — so Google's smart bidding gets a clean signal per product.

  • No cross-subsidy inside groups
  • Winners scale, losers throttle independently
  • New products placed automatically

05 · Bid Agent

Precision bids, synced to Google

Every price change, cost update or target change triggers a recalculation. Bids move up where margin allows and down where it doesn't — with the reason logged.

  • Recalculated within moments of a change
  • Every move explained and measurable
  • Synced to Google Ads automatically

06 · Sale Impact

See what every sale and change did

Sale impact and change impact tracked automatically, with the KPIs your clients care about — revenue, profit, ROAS, post-sale lift — ready for the next meeting.

  • No manual reporting
  • Profit after discount, not just revenue
  • Client-ready in one click

Our methodology made us eBay’s biggest European partner

Results our users talk about.

700M+ in additional revenue delivered

eBFernando Lopez · eBay
GROW’s method drove hundreds of millions in incremental sales across the eBay Commerce Network — three years as our number-one European partner.

700% ROI in a brand-new market

NBPolly Morris · New Balance
GROW launched Shopping for us in Australia — a brand-new market — achieving a 700% ROI.

350k → 2.7M+ revenue a month

EUAisha Khalid · EU Automation
450% growth in revenue — GROW’s method helped us launch in 5 new countries.

2× ROI and +30% average order value

OLNick Moutter · Olivia’s
Double our ROI, 30%+ increase in AOV — GROW just does the job we kept meaning to hire for.

Our history

From e-commerce graduate to agentic platform — 25 years in the industry.

  1. 2001

    Our founder graduates with a 1st in BSc E-commerce — the start of our journey in the e-commerce industry.

    2001
  2. 2004

    Started using Google Ads to drive traffic in travel & car hire.

    2004
  3. 2007

    Head of Technology at Carrentals.co.uk.

    2007
  4. 2008

    Delivered an award-winning, industry-leading price comparison platform for car hire.

    2008
  5. 2010

    Co-founded the retail price comparison service, now RedBrain.

    2010
  6. 2013

    eBay’s biggest European partner.

    2013
  7. 2015

    Delivered over $1 billion in incremental revenue to brands.

    2015
  8. 2016

    Mentor & advisor to start-ups, helping them scale & grow.

    2016
  9. 2017

    Founded GROW, a growth consultancy, working with brands looking to raise, scale or exit.

    2017
  10. 2019

    Launched New Balance in Australia across Google Shopping.

    2019
  11. 2020

    Started delivering fulfilment to agencies in Australia, New Zealand & the USA.

    2020
  12. 2021

    Delivered new products into the UK market for Société Générale.

    2021
  13. 2023

    Delivered our first M&A — SkyCon selling for $45 million.

    2023
  14. 2024

    The start of our AI & agentic journey — development of our agentic workspace.

    2024
  15. 2025

    Private trials with invite-only brands to use our agents and AI tools.

    2025
  16. 2026

    Opening up our GROW AI agents to subscribers on our outcome-based pricing.

    2026

One simple mission

We have spent the last 20+ years figuring out exactly how to grow sales profitably at scale for retail brands.

  1. 1
    Build the best toolsPut everything we know into tools you can use to grow.
  2. 2
    Sustainable growthWe don’t build tools that deliver quick wins — we build methodologies that last.
  3. 3
    Solve your biggest challengesSolutions that track and optimise what matters: cost, margins, value creation & reach.
  4. 4
    Consistent qualityA agentic workforce that scales up immediately — no delay and no drop in quality.

Ready to grow your sales?

Join the brands putting humans and AI agents to work — growing sales, protecting margins, saving time.