Manage Google Shopping Ads
with Agentic AI & Automation

We handle everything — from setup to scaling.
  • Automate your sale generation
  • With Profit-1st Campaigns
  • Powered by MarginStackTM
  • World's most comprehensive Cost (COGS+) management
  • Control your profit with 1-click
  • Increase profitability & operating cashflow
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117 million items managed Since 2016 In over 31 countries

The most impactful change you could make for your Shopping Ads

One platform that powers your Shopping Ads, profitably, with precision & automation that never sleeps.

MarginStackTM

The world's most comprehensive cost management for e-commerce brands.

  • Allocate every cost affecting your profitability at a product level
  • Automate margin calculation for every product with absolute precision
  • Account for returns rate
  • GDPR / Tracking accuracy issues
  • Build in LTV & Post Sale revenue

Sales Intelligence

Discover insights that drive profitable growth.

  • Discover which products and categories are generating losses
  • Get Pricing Suggestions based on your actual margins
  • See your profit per sale
  • Report on your COGS and CAC

ProfitClarityTM

Deploy autonomous, profit-driven advertising.

  • Optimise or cut loss making products
  • Drive an increase in operating cashflow (15% or more)
  • Re-invest that extra operating cashflow into your profitable products
  • GROW your sales, profitably, sustainably, on fully costed ad campaigns

UpKeep Works

Automation that never sleeps.

  • 360 loop of profitability & ad optimisations
  • Fully managed by GROW agentic AI
  • Adding new products automatically
  • Removing out-of-stock products instantly

GROW Your |

Deliver on your commitment to cut costs, improve profit margins & grow sales, with smart automation tools.

GROW is a profit-first automation layer for global e-commerce brands — turning real-time COGS and CAC data into fully automated, SKU-level advertising that can launch, rebuild, and update millions of products in minutes, helping retailers move faster than competitors while keeping every sale aligned to profit.

117 million items managed Since 2016 In over 31 countries
MarginStack - Complete Cost Intelligence Stack
MarginStackTM

Automate Sales Growth with Real-Time Cost Intelligence

Ad & Operational costs have the biggest impact to your cashflow and scalable, sustainable growth.

MarginStackTM centralizes all your cost data — even accounting for iOS14+/GDPR tracking loss — and automatically calculates the exact ROAS target each product needs for profitable growth.

1-Click Cost Import

Upload via CSV or sync from Google Sheets. Automatically calculate the entire stack from a simple sheet. You choose what to include.

Auto ROAS Calculation

Every product gets a precise ROAS target based on its true profit margin. No guesswork, no generic bidding.

Real-Time Updates

When costs change, bids recalculate instantly. Stay profitable even when supplier prices fluctuate.

ProfitClarityTM

Profit-First Ad Campaigns That Really Deliver

Cost management for advertising, product and fulfilment are the biggest challenges any online retailer faces trying to grow profitably and sustainably.

Traditional Campaigns

One ROAS Target for All Products

Shopping Campaign ROAS: 4.5x
COGS ROAS Status
62% margin 4.5x Under-bid
35% margin 4.5x OK
12% margin 4.5x Loss
28% margin 4.5x Under-bid
Average ROAS: 4.5x
Average ~6.5% profit margin
GROW Campaigns

Per-Product Profit Targeting

ProfitClarityTM Campaign Target: 10% Profit
COGS ROAS Profit
62% margin 2.1x $31.20
35% margin 4.2x $22.40
12% margin 18.5x $8.80
28% margin 5.8x $18.20
Weighted Avg ROAS: 4.8x
Consistent 10% profit per sale

MarginStackTM + ProfitClarityTM automate the calculation of every bid from your actual product margins. MarginStackTM provides the cost data, ProfitClarityTM sets the target — delivering campaigns where every click has a calculated path to profit.

Per-Product ROAS Targets
3 ROI Strategies (Balanced, Aggressive, Maximize)
Tracking Accuracy Compensation (iOS14+, GDPR)
Return Rate & LTV Modeling

The Profit Impact

$100k Ad Spend · 4.5x ROAS · $220 AOV
Traditional Campaigns
One ROAS for all · 6.5% avg margin
$29,250
profit
GROW Campaigns
Per-product ROAS · 10% target
$45,000
profit
+$15,750 extra profit

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We understand what drives real growth, profitability & productivity.
Our agents are trained on 10+ years of retail sales & performance data.

Growth from cost control

Cut wasted ad spend by allocating every cost to every product. MarginStackTM automates this.

Profitability from SKU-level precision

Your MarginStackTM powers SKU-level advertising with precise bids.

Control your profit

Set targets from a simple user interface in 1-click with ProfitClarityTM.

Review performance

Sales intelligence with interactive profit adjustment.

Productivity through automation

UpKeep agents work 24/7, deploying millions of SKUs in minutes.

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Built-in Safeguards

Safety First, Intelligent Automations Trained to Protect Profit

Automation without guardrails is dangerous. Our workers are built with intelligent safeguards that detect anomalies, flag large changes, and require your approval before making significant modifications.

Change Thresholds

Large bid changes require approval before execution

Smart Alerts

Notifications for unusual activity or potential issues

Approval Workflows

Review and approve changes before they go live

Full Audit Trail

Complete history of every change made

Customer Data

No customer data stored. Only ad & product data processed.

Cost Data

Stored securely on your servers, password protected & synced.

Powered by AWS
SOC 2 Compliant
GDPR Compliant
SSL Encrypted
Campaign Management

Built to Handle Large Product Catalogs

Retailers who automate COGS (Cost/Margin) across large and varied catalogs see the biggest impact to their sales growth and profit margins.

Automate Your MarginStackTM

Automate your COGS, costs & margins across hundreds of thousands of SKUs in seconds, as simple as using a Google Sheet.

Deploy Campaigns in Minutes

Deploy Google Shopping campaigns for hundreds of thousands of SKUs in minutes, not days.

Unbeatable Cost Control

Power your Google Shopping campaigns with MarginStackTM data for complete cost control, growth management and profit targeting.

UpKeep Workers 24/7

Have UpKeep workers keep your campaigns optimized precisely to your margin targets — adding new products, changing bids and removing old SKUs automatically.

Control your team of automation workers from a simple UI.

Be more productive, deploy faster, scale sustainably with the world's most comprehensive cost management system and Google Shopping integration platform.

UpKeep Workers

UpKeep Workers That Operate 24/7

Your campaigns need constant attention. UpKeep workers monitor and optimize around the clock — adding new products, pausing out-of-stock items, recalculating bids, and keeping everything aligned with your profit targets.

New Product Detection

Automatically detects and adds new products to campaigns

Stock Monitoring

Pauses out-of-stock products, reactivates when back in stock

Bid Recalculation

Adjusts bids when costs, prices, or margins change

Price Change Sync

Updates ROAS targets when sale prices activate

UpKeep AI Workers

Our worker clusters scale intelligently — we offer dedicated worker clusters by application.

Transparent Pricing

A Platform That Pays for Itself

Our fee is built into your MarginStackTM designed to pay for itself.
Around 35% cheaper than an agency. Pay only per sale. Fees as low as 0.35%.
A technology partner that grows with you.

Average Fee ~1.5% per sale generated
Self-Funding Model

Fee added to MarginStackTM costs — accounted for in ROAS

35% Cheaper

Than typical agency fees (10-15%)

Enterprise Scaling

Rates decrease as you grow (down to ~0.35%)

Create an account to see our latest pricing.
No lengthy contracts. 1 simple monthly fee to cover storage, AI compute, automation and our GROW Support Team. Pay on sales generated with fees that scale down as you scale up.

Tech That Will Change Everything

Integrate agentic AI into your marketing stack, deliver better sales growth, profitability & ad performance from Google Shopping, faster with smart automation.

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