Increase traffic and sales from Google Shopping, whilst maintaining positive ROI.Goal
Winnipeg Outfitters are a small catalogue retailler based in Winnipeg Canada. Our Goal was to optimize current Google Shopping activity, grow traffic and increase sales in Canada, whilst maintaining 300% ROI.
Our first step, was to run a product performance report. This allowed us to target products that have performed well (in terms of sales and ROI), whilst having a low impression share.
Our next step was Product title optimisation (Product SEO). We achieve this by editing the Google Shopping Feed (within the merchant centre). We add unique content to include keyword variations and unique product identifiers - to increase relevant impressions and clicks.
We turned this: Bushnell 2x24mm Night Watch
Into this: Bushnell 2x24mm Night Watch Monocular with Infrared Illuminator and Rubber Armoured Grip
We worked on outfitters top 250 products. We optimised product titles and descriptions, by hand. To include more keyword variations, product identifiers and features. Results are shown in the key stats above.
Setup Google Shopping for a furniture dropship startup. Work towards positive ROI.Goal
Homelia.com is a furniture dropship startup based in the UK. They work with premium furniture brands, wholesalers and manufacturers across the UK. Our main objective was to setup a Google Adwords account and grow sales.
Our methodology is very simple, but effective. We structure our Google Shopping campaigns into single product Adgroups (SPAGS). When you break out one product per ad group you can access all the same information you would normally be able to see for multiple SKUs in a single ad group. The biggest difference is that you can identify a specific search term as it relates to a single SKU.
One of the valuable metrics you can access through a single product per ad group structure is the product level impression share. Impression share is the number of impressions received divided by the estimated number of impressions you were eligible to receive. Eligibility is based on an ad’s targeting settings, approval status, bids, and Quality Scores. When you have multiple SKUs assigned to an ad group, the only way you can find the product level impression share information is if you are using custom labels.
We then optimise Google Shopping feeds, by hand. We turn this:
Copper Web Set Of 2 Nest Tables
Copper Web Set Of 2 Nest Tables From Homelia. Metal Copper Web Set Of 2 Nest Tables £189 GBP in stock and available to order today. All product dimensions and sizes available on site. Height 385, Width 600, Depth600mm.
Copper Coffee Tables. Set Of 2 Glass Topped Nest Tables
Copper framed nest of two coffee tables from Homelia. Stunning copper webbing design, with a clear glass top. Sharp edges, with a thick copper coloured frame. One larger table and a smaller table that nests nicely underneath the larger copper table. Exact sizes in mm: Height 385mm, Width 600mm, Depth 600mm. Exact sizes in inches: Height 15 inches, Width 23 inches, Depth 23 inches Perfect as a side table or smaller coffee tables in a living room, sitting room, conservatory, summer house or kitchen. Beautifully created piece by Libra and brought to you by Homelia.
Our methodology. We add the following:
Co-Founder and COO of DealTrend LLC
Co-Founder at FatJoe
We don’t want to be a typical digital marketing agency. We are growth experts. Our background is in running, optimising and managing our own advertising accounts and web sites. We know what it takes to turn a profit on every advertising penny spent. We have a distinguished background in running very large scale PPC accounts and optimising funnels to generate the maximum amount of profit.
We are not just PPC specialists, we are data, CRO and strategic specialists too. Our goal is to think outside the box, to spot opportunities and take them as fast as possible. We are so confident in our ability to deliver we offer performance based consulting fees for adwords management.
Display is our hidden gem, it is notoriously difficult to crack. There are millions of sites out there that can display your banners and it is our job to find them. We produce a profile, a set of hyper targeted campaigns and a strategy that cuts through all the waste and gets you results. We are proud of our display methodologies, which we have refined and tuned to give us an advantage over other agencies. Our goals are to still drive results for you and display is our hidden opportunity.
Since 2004. We have worked in virtually markets and sectors available and we have a very developed understanding of the strategies required for each sector.
Of course, with our management programs we handle everything, optimisations, refinement and reporting.
We operate in over 6 countries worldwide now.
Get in touch to discuss your requirements and we can send out a free performance review and growth proposal.
In some cases we do charge a setup fee. This is to cover the work of optimising a new account. We will include and itemise exactly what is carried out and the cost for this in any proposal we send to you.
We offer flexible contracts to all our customers. Typically, we offer a 30 day rolling contract, however, we do recommend a commitment of 3 months minimum. This allows us to fully implement and refine the results.
Our focus is growth, so we do offer performance based pricing; our fees are dependant on growth. We grow with you and we are incentivised to grow your account too. We do have baseline management prices. Please get in touch to discuss pricing. *** Min pricing is based on the number of campaigns and products / services you want us to manage. ***
Yes, we are working with agencies in 6 countries already. We are setup to compliment your workflow, bid management software and methodologies. We write premium ad content for your client accounts working directly with the agency to accomplish this. Our account setup service is managed from within your MCC so it is all under your brand.
Get in touch and we can see how we can help.